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The future rules for the search engine optimisation(SEO) and for the search engine marketing are changed and along with that, you must change your marketing planning and your marketing planning. Previously you might have heard or knew, that the source of the biggest advertising was through the “word of mouth” advertising, by recommending services and products that you sell and the word of mouth advertising was done was the consumers and users, who used to review and provide opinions and give reviews and used to give their own recommendations, but now the biggest advertising source is the unpaid marketing and free advertising which is done through storytelling and by copywriting and by content writing. The search engines like google search, yahoo, being, duck go, Baidu, Facebook and dogpile and other search engines are greedy and hungry for the new & unique & fresh content in the face of images & in the face of information and in the face of videos and in the face of clips & in the face of PowerPoint slides shows.
If you want to share any content in the face of PowerPoint projects then go to https://www.slideshare.net/
The modern marketing strategy is that you must have an online presence, that means, you must have a website or an app, which will act as your virtual store or your virtual shop or your virtual office so that people will be able to surf and explore and find information and products and services that they are seeking and that is selling(trading) whether for free or in return for money or for anything else.
In the modern internet era, the most important thing that you never ever do is, that you never buy the fake reviews and fake likes and fake followers to make your online presence better than your competitors or just to come ahead in the search engine search listing, because those fake reviewers and fake followers and fake likes which are provided by someone who has created those fake profiles, which are not active online and its owners don’t exist at all & that google, yahoo, bing and other search algorithms understand and catch the culprit and then they remove or ban or put their website or app last, so you never engage in buying and putting the fake reviews and fake followers.
What actually happens is Google and Facebook and Twitter and Yahoo and other search engines have their algorithms updated almost every day, which put behind or removes those profiles and websites mainly because of no re-engagement take place ever by those profiles and websites and reviewers although you may have fake vast audiences and that audience is useless and it damages your online presence badly.
Did you know that one in four people in the world leaves the website they already found after the search, which they want to open because if that website does not open in four seconds and this research is conducted by fast company magazine?
The world-famous quote about establishing the connection is “Simply Connect” means that if you want someone’s attention then first you must give them your attention.
Followings are the words and sentences and tactics, you must you use in your sales pitch, and those sentences and tactics will help you to make the sale –
1. To yourself – First of all you must say to yourself mostly that,” I like myself and I like my work”
2. To customers – I’m not sure if it’s for you, but
3. To customers – How Open-minded are you
4. To customers – What do you know about the benefits of
5. To customers – How would you feel if you get – smile on your parent’s wife brother sister children’s faces
6. To customers – When would be a good time to
7. To customers – I’m guessing you haven’t got around to search more information yet
8. To customers – What’s the best number & time to contact you at
9. To customers – What questions do you have for me
10. To customers – You have three options – FIRST – you try to find the agents who can give you a payment after option over & over again – SECOND – you do nothing & be where you are or – THIRD – you could give this a try & see how far you go – What’s going to be easier for you
11. To customers – There are two types of people in the world – FIRST – Those who judge something before even trying out & SECOND – who make choice on their own experience & Those who move out of time to make a better future
12. To customers – I bet you are a bit like me
13. To customers – If you are not going to get this product or services that we offer then you are going waste your future
14. To customers – Don’t worry because I’m here to help you
15. To customers – What most people do in this type of scenario is just grab this opportunity
16. To customers – The good news is that there are 100s of people, who are in the exact same situation and when they first started and they have gone on to be successful
17. To customers – The good news is that you already know that you are not finding the right agent you are looking for? –
18. To customers – That’s great
19. To customers – What happens next is that you send us your following documents & advance & we start the process immediately
20. To customers – What makes you say that?
21. To customers – If I can give you a discount will you?
22. To customers – Would it be enough
23. To customers – Just one more thing
24. To customers – You could do to me a small favour contact our customers & ask how they trust us
25. To customers – Just out of curiosity what needs to happen to you to make a decision?
26. To customers – What is it that stops you from moving forward?
27. To customers – It works great
28. To you – Sell something which can build trust the product must be reliable, long-lasting and cheapest
29. To customers – Ask questions and find out the exact needs
30. To customers – Listing to people
31. To customers – Give a pause always before you speak
32. To customers – Build a relationship
33. To customers – Caring towards customers
34. To customers – Never criticising customers
35. To customers – Never condemn customers
36. To you – Act like you have everything like you are already successful
Here is the story of my wife who is a successful dentist surgeon and she is the master in her profession and she is a university topper and she always says to me that, when she was in her university, studying her dentistry, one of her professors a faculty member always used to teach them repeatedly, that if your patients own Range Rover status like cars, then you will have Range Rover and if your client commute by public transport, then you will commute by public transport because whatever status and lifestyle your clients have you will be able to afford that status and lifestyle, as your lifestyle and status will completely depend on the patients(clients) on how much fee they will be able to pay according to their status.
• The Ten Rules of Success given to Napoleon Hill by Andrew Carnegie at the beginning of Hill’s research are as follows:
1. Definiteness of Purpose – the setting of a major goal or purpose
2. Master-Mind Alliance – contacting and working with people who have what you haven’t got
3. Going the Extra Mile – doing more than you have to do is the only thing that justifies raises or promotions, and puts people under an obligation to you.
4. Applied Faith – the kind of belief that has action behind it.
5. Personal Initiative – do what you should do without being told to do it.
6. Imagination – daring to do what you think is possible.
7. Enthusiasm – the contagious quality that will attract correlative enthusiasm.
8. Accurate thinking – the ability to separate facts from fiction and to use those pertinent to your own concerns or problems.
9. Concentration of Effort – not being diverted from any purpose.
10. Profiting by Adversity – remembering that there is an equivalent benefit for every setback.
• Napoleon Hill’s best and world-famous idea to restore faith in public during the depression in 1933 was “The only thing we fear is – The fear itself”
• Napoleon Hill illustrated many times in his personal experience, to prove the validity of his theory of “Cosmic Habit Force” and that theory is based on the following idea, which is “whatever the mind can conceive and believe, the mind can achieve”.
• Do you know what “Fear”? It is nothing but it is the faith which is in reverse gear
In the Magnetic Marketing book, the writer Dan S. Kennedy determines that never ever chase your customers but the customers chase you instead.
Meaning that he says when you attract your customers in such a way that they either become your friends and start like you or they become your follower by linking your knowledge and the personality and on when your customers are your friends or your followers then they are likely to trust you and they are likely to buy your products and services because they are attracted to you and that is called he says is the Magnetic Marketing.
To copywriting and writing a long sales copy you need to use the following devices, styles fonts to increase your readership, which is determined by David Ogilvy, are as follows:
1. A display subhead of two or three lines, between your headline and your body copy, will heighten the readers’ appetite for the feast to come.
2. If you start your body copy with a large initial letter, you will increase readership by an average of 13 per cent.
3. Keep your opening paragraph down to a maximum of eleven words. A long first paragraph frightens readers away. All your paragraphs should be as short as possible. Long paragraphs are fatiguing.
4. After two or three inches of copy, insert your first cross-head, and there are pepper cross-heads throughout. They keep the reader marching forward. Make some of them interrogative, to excite curiosity in the next run of the copy. An ingenious sequence of boldly displayed cross-heads can deliver the substance of your entire pitch to glancers who are too lazy to wade through the next.
5. Set your copy in columns not more than forty characters wide. Most people acquire their reading habits from newspapers, which use columns of about twenty-six characters. The wider the measure, the fewer the readers.
6. Type smaller than 9 point is difficult for most people to read.
7. Serif type letters are easier to read than sans serif type. The Bauhaus brigade is not aware of this fact.
8. When I was a boy it was fashionable to make Copywriters square up every paragraph. Since then it has been discovered that “windows” increase readership, except at the bottom of a column, where they make it too easy for the reader to quit.
9. Break up the monotony of long copy by setting key paragraphs in boldface or italic.
10. Insert illustrations from time to time.
11. Help the reader into your paragraphs with arrowheads, bullets, asterisks, and marginal marks.
12. If you have a lot of unrelated facts to recite, don’t try to relate them with cumbersome connectives; simply number them, as I am doing here.
13. Never set your copy in reverse (white type on a black background), and never set it over a grey or coloured tint. The old school of art directors believed that these devices forced people to read the copy; we now know that they make reading physically impossible.
14. If you use leading between paragraphs, you increase readership by an average of 12 per cent.
Fifteen principles of persuasive writing are determined by writer Trish Hall in her book Writing To Persuade.
1. Listen to people. Persuasions are not about you and it’s about them. You need to know who they are and how they feel.
2. We believe what we believe. For example, if you tell your customer anything opposite negative about their opinion and liking about something or someone then they will become more positive about their liking and opinions. Never ever think that your customers are stupid. Sometimes in life, you can not change people and you have to accept that fact.
3. Always respect your audience, customers, clients, prospects. Always put yourself first into their shoes and get that feeling about how they are feeling.
4. Never ever get into quarrels, arguments and fights.
5. Feelings are crucial and feelings are much more important than facts. As Richard Freedman, a physiatrist and professor in New York determined that you have to understand the mental and emotional state of your target audience to determine the right dose. We all humans respond to the information that emotionally engaging.
6. Understand moral values. Our moral values shape the interpretation of the world. You can get attention to your point of view only if you approach your audience, customers, prospects, clients with their values in mind but not yours.
7. Emphasis your similarities. People are more likely to agree to people who are similar to them. Likeable people are better than unpleasant people. Be positive and be personable and admit when you are wrong.
8. What do you know? Write about your areas of speciality where no one can challenge you. Example, If you have someone in your family has died and you are outraged and just because of the medication that was provided or the care was provided by the negligence of the staff or the doctors or the medical staff then write about them.
9. Surprise the reader. You need to stand out. Whoever you are writing for whether you are writing an essay or thesis or writing for your target audience about your product or services that you want to sell. Some is reading your copy because you are writing but that doesn’t mean they will like it so in that case you need to make them like and to do that you must add the new ideas in your piece of work, into your copy. Otherwise, your work will get lost and there won’t be any point to make any effort. So write it relevant and make it urgent.
10. Be specific. If you make your points strong and powerful and clear then people will pay attention and people will less likely to zone out.
11. Tell a story, write a story in your copy, in your piece of work. Everyone responds to the stories. Without the stories, the facts will seem dull and dry.
12. Facts are not magic. Facts won’t convince people. We all are capable to label any news that we don’t like as fake news because we take facts selectively. Sometimes we take facts unconsciously. Here the writer determines that yes if we don’t want to any accept any fact we will not regardless of all the education and the political beliefs. Facts are not persuasive.
13. Facts do matter. Because if you make a mistake in writing facts incorrectly then your writing will be mocked and you will be caught out by the public, by your audience and there will not be any second chance. Always check your facts carefully because if your facts are mishandled then they will sink you.
14. Never write words that your audience find it difficult to understand. Some of the smartest and clever and genius ideas are suppressed because of those ideas were not written and presented in such a language that your audience will understand.
15. Most people use too many words. So trim trim trim and read & read & read. Those who read tend to write coherently.
• Books references
1. UNDERSTANDING DIGITAL MARKETING by Damian Ryan
2. SEO for Growth by John Jantsch, Phil Singleton
3. GOT YOUR ATTENTION? by Sam Horn
4. EXACTLY WHAT TO SAY by Phil M Jones
5. THE SCIENCE OF SUCCESS by Napoleon Hill
6. MAGNETIC MARKETING BY Dan S. Kennedy
7. OGILVY ON ADVERTISING IN THE DIGITAL AGE by Miles Young
8. WRITING TO PERSUADE by Trish Hall